Ceva Technology Symposium series 2025
The future of intelligent devices is being shaped by AI, advanced sensing, and wireless connectivity – and Ceva is enabling it.
Agenda
| 08:30-09:00 | Registration opens | ||
| 09:00-09:10 | Welcome by Bruce Wang, China GM and VP Sales, Ceva | ||
| 09:10-09:40 | “Prospects for Hotspots and Trends in the Domestic and International Semiconductor Markets under the AI Wave”, Mr Li Ke, VP of CCID Consulting | ||
| 09:40-10:10 | “Powering What’s Next: The Connected Intelligence Era”, Iri Trashanski, Chief Strategy Officer, Ceva | ||
| 10:10-10:30 | Tea & Coffee Break | ||
| 10:30-11:00 | Industry keynote | ||
| 11:00-11:30 | Customer success story | ||
| 11:30-12:00 | “Edge Processing: Shaping the Future of Tech“, Frank Ghenassia, Chief Technology Officer, Ceva | ||
| 12:00-13:00 | Lunch Break | ||
| AI track | Sensing track | Wireless track | |
| 13:00-13:30 | “The Power of AI Scalability: Beyond a Single NPU”, Rami Drucker, Strategic Customers Account Manager, AIBU, Ceva | “Power Efficient Radar Processing”, Elad Baram, Director of Product Marketing, MBBU, Ceva | “Ceva-Waves Wireless IP: From Core Building Blocks to Turnkey Connectivity Combo solutions”, Franz Dugang, Product Marketing Senior Director, WIoTBU, Ceva 13:30 – 13:40 – Sirius Wireless – RF partner |
| 13:30-14:00 | “NeuPro-Nano: Purpose-Built NPU for the MCU Edge”, Elia Shenberger, Senior Director of Product Marketing, AIBU, Ceva | “Reimagining Edge Processing: Vision DSP as an NPU Co-Pilot”, Rami Drucker, Strategic Customers Account Manager, AIBU, Ceva | |
| 14:00-14:30 | “On-Device and On-Premise AI: Powering Anything, Anywhere, Anytime”, Baoyan Shen, VP of Marketing, China, Aizip | “Contextual Intelligence at the Edge with Elliptic Labs’ AI Virtual Smart Sensor Platform and Ceva IP”, Patrick Tsui, Sr. VP of Product Marketing & Sales, Elliptic labs | 13:40 – 14:10 “Channel Sounding & HDT: The New Pillars of Bluetooth Innovation”, Franz Dugang, Product Marketing Senior Director, WIoTBU, Ceva 14:10 – 14:20 – Beken – Bluetooth adoption at scale |
| 14:30-15:00 | Tea & Coffee Break | ||
| 15:00-15:30 | “Key Foundations for Building a Future-Proof AI Architecture”, Rami Drucker, Strategic Customers Account Manager, AIBU, Ceva | “Spatial Audio: Building value for the mass market”, Stephen Scheirey, Senior Director Product Development, SABU, Ceva | “Spatial Awareness with UWB: From Fine Ranging to Radar Sensing”, Franz Dugang, Product Marketing Senior Director, WIoTBU, Ceva 15:40 – 15:50 – LGE- RF partner |
| 15:30-16:00 | To be announced | “Multi-sensor applications for TV and smart displays”, Stephen Scheirey, Senior Director Product Development, SABU, Ceva | “Heading towards 5G Advanced and 6G”, Elad Baram, Director of Product Marketing, MBBU, Ceva |
| 16:00-16:30 | “Accelerating Edge AI Software Deployment with a Unified AI SDK”, Elia Shenberger, Senior Director of Product Marketing, AIBU, Ceva | To be announced | “The convergence of Satcom and 3GPP standards”, Elad Baram, Director of Product Marketing, MBBU, Ceva |
| 16:30-16:40 | Summary and Lucky Draw | ||
Complete your details to register
Speakers
Bruce Wang
Iri Trashanki
Frank Ghenassia
Rami Drucker
Franz Dugand
Stephen Scheirey
Elad Baram
Elia Shenberger
Baoyan Shen
Bruce Wang
Bruce has served as Sales VP & China GM of Ceva China since May 2024. Prior to this, he worked as COO/Co-founder of Motovis and established this AI based autonomous driving company from scratch. He was a semiconductor veteran since 1994 and had worked for Ambiq Micro, u-blox, Atmel, and STMicroelectronics for 22 years. Throughout his career, he has dedicated years to leading and driving business expansion and management initiatives in Greater China. He holds bachelor’s degree of Electronic Engineering from Southeast University and MBA from the Sauder School of Business at University of British Columbia.
Iri Trashanki
Iri Trashanski is Ceva’s Chief Strategy Officer, overseeing strategy, marketing, and corporate development. With over 20 years in the semiconductor industry, he has held leadership roles at GlobalFoundries, Hitachi Vantara, Samsung, Marvell, and SanDisk. He holds an MBA from Babson College and a BA from IDC, Israel.
Frank Ghenassia
Executive product and technology leader, specialized in defining and leading the development of disruptive technologies for connected devices, at the intersection of product management, technical leadership and engineering management, from ideation to production at scale
Held senior management and technical leadership positions in international companies and start-up in multiple domains: semiconductor (SoC), mobile, automotive, AI and media processing.
Franz Dugand
Franz has more than 25 years of experience in the semiconductor IP domain, specifically in the wireless IoT markets working on Bluetooth, Wi-Fi, UWB, and NB-IoT. Before joining Ceva, he co-founded RivieraWaves in 2010 and led its sales and marketing activities. At Ceva, he grew the Bluetooth and Wi-Fi IP business to power more than 1 billion devices annually and has aided to position Ceva as the #1 wireless connectivity IP provider.
Stephen Scheirey
Throughout Steve’s career, he have been privileged to lead incredible multi-disciplinary teams that have achieved commercial success. In his current role Steve and his team delivers cutting-edge audio, voice, sensing, and AI experiences for consumer electronics and IoT devices.
Elad Baram
With over 15 years of experience in product management, Elad have a proven track record in driving product strategy, market development, and technological innovation across startups and Fortune 500 companies.
Elia Shenberger
Senior Director, Product Marketing at the Sensor and Audio Business Unit Elia Shenberger is a seasoned professional with over 15 years of experience in the Professional and Consumer Sensor and Audio industries. His expertise lies in overseeing multi-layered collaborative projects, leading them to successful product implementations. In addition to his leadership skills, Elia also brings technical prowess to the table as a professional audio engineer.
Baoyan Shen
Venue
Evergreen hotel
Pudong, 201203 Shanghai